B2B Ordercloud is a leading B2B e-commerce platform that enables companies to sell products and services to other businesses. It is built on Sitecore, a powerful content management system, that allows for the seamless integration of content and commerce. OrderCloud provides a robust set of features specifically tailored for B2B buying scenarios. In this article, we will explore the top 5 B2B capabilities of OrderCloud.
Streamlined Account Organization
One of the biggest pain points in B2B is managing complex account hierarchies. Picture this: you have a large retail client with dozens of store locations, each needing its own account. With Ordercloud's advanced account management, you can effortlessly set up a parent account for the retailer and nest individual store accounts underneath it.
But the flexibility doesn't stop there. Need multiple child accounts to share payment methods or access the same contract pricing? No problem - Ordercloud supports shared and pooled accounts to accommodate intricate B2B relationships. You can even customize pricing and catalogs for specific accounts based on their unique needs and agreements.
Granular User Roles and Permissions
In B2B, not every user should have access to everything. Your purchasing agents might need different permissions than your finance team or executives. Ordercloud gets this, which is why it offers incredibly granular user role configuration.
Want to set up an unlimited number of user groups with tailored access levels? You've got it. Need to restrict certain roles to specific accounts, catalogs, or operations? Done. Ordercloud allows you to mirror your real-world org chart and approval workflows within the platform, ensuring a smooth procurement process that complies with your business rules.
Flexible Contract Management
Negotiated contracts are the backbone of many B2B relationships. Ordercloud provides a robust toolset to configure and enforce these agreements. You can set up custom contract templates, volume discounts, personalized pricing, and more.
Ordercloud's contract management takes the headache out of manual approvals by automatically applying the right pricing and terms during the purchasing process. Buyers can shop with confidence, knowing they're always getting the negotiated deal. And with features like spending limits and renewal workflows, you can keep contracts on track and within budget.
Actionable Insights and Analytics
Data is power in B2B sales. Ordercloud equips you with extensive reporting capabilities to track and analyze every aspect of your accounts' purchase activity. Want to see how much a parent company and all its child accounts have spent? Need to drill down into pending or backordered POs? Curious which sales rep or product line is performing best? Ordercloud has you covered.
With customizable dashboards and scheduled reports, you can keep a pulse on budgets, identify upsell opportunities, and gain valuable insights to optimize your account management strategy. Ordercloud turns data into actionable intelligence to drive your B2B success.
Customized Buyer Experience
Every B2B buyer is unique, and their purchasing experience should reflect that. Ordercloud allows you to tailor catalogs, marketing content, and even the checkout process to individual accounts.
You can set up approval workflows that match each organization's procurement policies, whether that involves multiple approvers, line-item sign-offs, or spending thresholds. By replicating familiar internal processes, you make it effortless for buyers to adopt and utilize your B2B ecommerce channel.
Partnering for B2B Ecommerce Success
Tackling the complexities of B2B ecommerce is no small feat, but with Ordercloud, you don't have to go it alone. As a leading B2B platform built on Sitecore's enterprise-grade content management system, Ordercloud delivers the total package to engage B2B buyers and drive online revenue.
Whether you're looking to streamline account management, enforce contracts, glean actionable insights, or create frictionless buying experiences, Ordercloud has the tools to make it happen. It's the partner you need to conquer the B2B ecommerce frontier.
Conclusion
OrderCloud provides one of the most mature B2B e-commerce platforms on the market. Its robust account management, user permissions, contracting, reporting, and customized checkout capabilities enable businesses to meet the complex needs of B2B sales. Organizations can conduct B2B e-commerce with the same flexibility and control as their traditional sales channels. With its deep Sitecore integration, OrderCloud delivers a complete commerce solution to engage both B2B buyers and consumers.
