Legacy systems and outdated technology left Honda Australia stuck in neutral. To get back up to digital speed, Honda turned to Sitecore and its lineup of cutting-edge products, including Sitecore Experience Platform (XP), Sitecore Content Hub, and Sitecore Experience Accelerator (SXA).
This powerful combination provided the tools to completely reinvent Honda's web presence and create next-level customer experiences.
Stalling Out: Honda Australia’s Digital Dilemma
Like many established enterprises, Honda found its digital properties lagging. Built on inflexible content management systems and siloed data, Honda's website offered little value to digitally savvy customers. With no personalization, disjointed workflows, and slow production cycles, the brand struggled to compete online.
Honda Australia realized it needed a new platform and approach to accelerate into the digital age. The goal was to consolidate content, enable collaboration, and use data to drive more relevant customer interactions.
Most importantly, Honda wanted to provide tailored experiences that put the driver first across all touchpoints. To overhaul its web presence with these ambitions in mind, Honda partnered with Sitecore.
From cars and motorcycles to generators, lawnmowers, and marine engines, Honda’s diverse range of products has been enjoyed by millions of Australians for more than 50 years.
Sitecore Under the Hood: XP, Content Hub and SXA Drive Transformation
Sitecore proposed a comprehensive solution centered around XP, the brand's flagship digital experience platform.
With robust CMS, analytics, optimization, and personalization capabilities powered by the Sitecore Experience Database (xDB), XP provided the core engine for Honda to manage content, gain customer insights, and deliver personalized experiences.
But first, Honda needed to fix its inefficient content production. Sitecore Content Hub enabled a major upgrade, providing intuitive, collaborative content creation powered by MongoDB, and seamless omnichannel publishing through the GraphQL-based Content API.
With Content Hub, Honda could finally align regional teams to speak with one voice.
Honda also implemented Sitecore Experience Accelerator (SXA) for rapid website design and authoring. With reusable rendering components and field-editable templates built on .NET and MVC architecture, SXA empowered marketers to easily build, test, and publish new pages. This agility enabled Honda to iterate quickly and launch new content faster.
Combined, these technologies transformed how Honda managed its digital presence. XP provided the customer intelligence, Content Hub streamlined content operations, and SXA accelerated creation. Now Honda had the core Sitecore products to compete digitally.
Accelerating Results: How Key Sitecore Solutions Delivered
With Sitecore XP, Content Hub, and SXA in the mix, Honda Australia launched a new website focused on engaging experiences. Immersive interactions, dynamic content, and intuitive navigation demonstrated the brand's digital transformation.
Sophisticated personalization made every visit feel unique. Sitecore XP's insights ensured customers were greeted with tailored recommendations and offers.
Streamlined content workflows also enabled Honda to refresh information faster. New vehicle launches and promotions were published in days rather than months. Centralizing assets in the Content Hub allowed effortless omnichannel content sharing.
These improvements drove impressive gains. In just one year, Honda boosted content output by 300%. Conversion rates and customer satisfaction scores saw similar increases.
The Digital Road Ahead with Sitecore
The launch of Honda Australia's website marked only the first mile of its digital journey. With Sitecore powering further innovation, the brand can keep creating compelling customer experiences.
Integrations with Salesforce and Adobe Analytics provide complete insights across channels. And Sitecore capabilities like AI-driven testing will continue to enhance engagement.
By leveraging the power of XP, Content Hub, and SXA, Honda has re-engineered its approach for the digital age. With Sitecore as its technology partner, Honda Australia is accelerating into the future with speed and confidence.
