Signal: Jonastone Leveraging Sitecore to Boost Online Shopping Experience

Home improvement retailer Jonastone built its reputation by providing customers with exceptional service in stores. However, replicating this level of personalization and engagement online posed challenges.

After lackluster digital sales, Johnstone looked to optimize its website experience. By implementing the Sitecore Experience Platform and OrderCloud, Jonastone succeeded in delivering tailored, engaging shopping experiences online.

The Challenge: Delivering In-Store Service Online

With over 150 showrooms across Europe, Jonastone prides itself on knowledgeable in-store assistance.

While the growth of ecommerce provides tremendous opportunities, it also comes with challenges. Retailers must contend with rising customer expectations, fierce competition, and the need to personalize engagement across channels. Specific issues faced by retailers like Jonastone include:

• Fragmented customer data across systems making personalization difficult
• Lack of unified commerce capabilities connecting web, mobile, instore and call center
• Difficulty optimizing campaigns and promotions in real-time
• Providing consistent omnichannel experiences
• Manual processes limit the ability to scale online operations

To grow online revenue, retailers need technology solutions capable of overcoming these barriers.

The Sitecore Advantage

Sitecore offers retailers an end-to-end platform for optimizing digital experiences. The core components that have helped retailers like Jonastone are:

Sitecore® Experience PlatformTM (XP)

XP provides content management, analytics, personalization, optimization, and automation capabilities unified through a single view of the customer. Key features include:

• Composable architecture and headless APIs provide flexibility
• Customer data platform (CDP) centralizing data from all sources
• AI-driven insights and predictive modeling to optimize engagement
• Real-time personalization and testing capabilities
• Automation for marketing, commerce, and services
• Unified commerce orchestrating all channels and touchpoints

With XP, retailers can gain a comprehensive understanding of each customer and deliver hyper-targeted, optimized experiences across channels in real time.

Sitecore® OrderCloud

OrderCloud is a headless commerce engine that seamlessly integrates with XP. It provides composable commerce capabilities including:

• Unified commerce inventory, ordering, and fulfillment
• Modular applications for checkout, cart, and account management
• Flexible APIs to integrate with existing systems
• Headless and composable architecture
• Cloud-native SaaS delivery model
• Robust security and compliance

Together, XP + OrderCloud gives retailers a digital experience platform with built-in headless commerce capabilities that can scale across channels.

Jonastone Transforms Online Shopping with Sitecore®

Jonastone saw the limitations of its existing IT infrastructure which relied on fragmented systems, manual processes, and legacy web platforms. By implementing Sitecore XP and OrderCloud, Jonastone aimed to achieve:

1. Seamless omnichannel experiences
2. Enhanced personalization
3. Unified commerce capabilities
4. Scalability to grow online revenue

Jonastone went live on Sitecore XP, using it to manage all product information, campaign content, promotions, marketplace listings, and store profiles. Integrated AI tools provided a 360-degree customer view fueling real-time behavioral targeting and personalization.

OrderCloud enabled composable commerce functions like product catalogs, carts, checkout, accounts, and fulfillment. Headless APIs easily integrated OrderCloud with existing ERP and financial systems to centralize order management.

The Results: 25% Revenue Increase

The implementation of Sitecore XP and OrderCloud led to measurable business benefits for Jonastone:

• 25% increase in online revenue year-over-year
• Improved conversion rates driven by personalized experiences
• Decreased IT overhead by consolidating systems on one platform
• Faster time-to-market for promotions and campaigns
• Scalability to support more traffic and order volumes
• Increased customer satisfaction and engagement

Jonastone continues to refine and optimize experiences leveraging Sitecore’s capabilities. By reacting faster to opportunities and challenges, Jonastone has outperformed competitors.

Sitecore®: An Online Shopping Game-Changer

The Jonastone example demonstrates how Sitecore can transform the online shopping experience for retailers. Unifying data, content, commerce, and marketing drives measurable gains across digital business metrics.

With the Surcore® Experience PlatformTM and Surcore® OrderCloud, retailers can:

• Truly understand each customer and respond in real-time
• Create personalized, consistent experiences across all touchpoints
• Enable composable commerce functions on any channel
• Unify management of products, content, data, and promotions
• Automate and orchestrate complex omnichannel scenarios
• Continuously test, personalize, and optimize based on insights

The result is optimized customer acquisition, retention, and lifetime value leading to expanded online revenue. Sitecore's flexibility and composable architecture mean the platform can integrate with existing IT environments in a modular way.

As online shopping continues its stratospheric rise, retailers must meet customer expectations with memorable digital experiences. The Jonastone example shows that Sitecore provides the ideal foundation for online retail success now and into the future.