Global advisory, broking, and solutions company Willis Towers Watson (WTW) successfully launched a localized version of its corporate website for the China market. This project, implemented by Sitecore Platinum partner QEdge, aimed to establish a high-performance website consistent with WTW’s global online presence while ensuring compliance with China’s unique digital ecosystem.
Main Challenges
The WTW China site (wtwco.cn) faced challenges in loading quickly for visitors in China, ensuring the proper functionality of all website components, and establishing a centralized content publishing and approval process. Additionally, there was a need for China-specific solutions for third-party services.
QEdge leveraged its Sitecore China Solutions experience and customized a one-stop solution for WTW. Our team of experts selected an appropriate local cloud provider in China and designed the architecture for the China instance. We also secured a .cn domain and applied for an ICP license. The performance of the WTW China website saw significant improvement after our work on technical adaptation, content migration, UI/UX updates, localization, and third-party service integration, along with comprehensive testing and go-live support.
The project was delivered on time and within budget, yielding significant benefits for WTW in China:
- 100% compliance with China's laws and regulations
- 3.8x faster website performance in China
- 70% faster time-to-market
- 100% deliverability
QEdge captured the core demands and proposed practical solutions based on professional judgment. QEdge not only delivered high-quality execution but also forward-thinking project architecture. The team’s work provides strong support for enhancing the user experience of the WTW China website and its expansion into the China market.
Sitecore China Solutions
Website localization is crucial for businesses targeting the China market, as it enhances credibility, visibility, and customer experience while ensuring compliance with local regulations and cultural norms. As a trusted Sitecore partner with extensive experience in China web solutions, QEdge offers end-to-end localization services to help global enterprises.
As a leading Sitecore Platinum Implementation partner with over 16 years of experience, QEdge specializes in helping global enterprises adapt their websites for the China market. Our team of experts, including Sitecore MVPs and certified developers, delivers Sitecore China solutions tailored to each client’s unique needs.
What We Can Empower Brands with Sitecore
Through Sitecore China solutions, QEdge not only empowered WTW to enter the China market but also assisted companies like Melaleuca, SUEZ, Viatris, Brother, Cochlear, and others.
By partnering with QEdge, global businesses can leverage their deep understanding of the Chinese market and technical expertise to create a localized website that resonates with Chinese users and complies with local regulations. QEdge’s comprehensive approach ensures a seamless transition into the China market, enabling businesses to focus on their core operations while leaving the complexities of website localization to the experts.
