QEdge has recently completed a Sitecore Personalize project for Shangri-La Hotel Group, one of Asia’s largest luxury hotel groups. This transformative initiative has revolutionized Shangri-La’s digital marketing capabilities, enabling the group to deliver unparalleled, highly personalized, and captivating customer experiences across its entire portfolio of websites. It marks another achievement in QEdge’s hotel solutions, empowered by CDP and Personalize.
Journey to Personalization
Shangri-La Group has a significant footprint in Asia and gateway cities around the world. Across hotels and mixed-use properties in over 76 destinations, it hosts and brings people together, creating strong and connected communities. Driven by the need for personalization, the group sought to upgrade its digital platform to improve customer engagement, optimize customer journeys, and make data-driven decisions.
QEdge worked closely with Shangri-La’s business team to thoroughly analyze and understand the industry’s needs, business scenarios, and user preferences. We designed personalized website user journeys tailored to the consumption habits of different types of users, leading to increased conversion rates, enhanced market competitiveness, and an elevated brand image through exceptional online experiences.
Making Every Interaction Smarter - The Magic of Sitecore Personalize
Sitecore Personalize offers a suite of powerful tools designed to optimize content and deliver the right message to the right user at the right time. With robust experimentation capabilities, including A/B testing and multivariate testing, marketers can gain valuable insights into what resonates with their audience. Dynamic personalization ensures that each interaction is intelligently customized, driving increased engagement and conversions. By leveraging data-driven insights, Sitecore Personalize enables businesses to create unified customer experiences that span across channels.
The impact of Sitecore Personalize is far-reaching, with businesses experiencing significant improvements in key metrics such as web conversions, campaign leads, average order value, and customer self-service. Marketers can boost their productivity by streamlining the creation of personalized experiences while reducing reliance on IT resources. The result is a powerful combination of operational cost savings, risk avoidance, and revenue growth.
QEdge’s Competitive Edge
QEdge, headquartered in Sydney, Australia, has expanded its operations by establishing offices in various Asia-Pacific regions, including mainland China, Hong Kong, and Singapore. As a Sitecore Platinum Partner, we have collaborated with international clients across different industries.
The delivery of Shangri-La Personalize highlights QEdge’s key advantages:
- Rich experience as a Sitecore Platinum Partner
- Certified Sitecore expertise
- Proven track record in the hospitality industry
- International presence and global project experience
- Customized, end-to-end solutions tailored to client needs
With the successful completion of this project, QEdge has demonstrated its ability to deliver transformative digital solutions that drive business growth and enhance customer experiences. The partnership between QEdge and Shangri-La Hotel Group showcases the power of personalization in the hospitality industry and sets the stage for future innovation and success.
