Sitecore is a popular CMS platform that provides personalized content experiences to over 5,200 companies globally. With multiple certifications from Gartner's Magic Quadrant for Digital Experience Platforms, Sitecore has become a favorite among CMS platforms.
Its advantages in experience creation, flexible content creation and omnichannel delivery, multilingualism, and site content creation make it a top choice for e-commerce. So, what makes Sitecore a unique and attractive option for merchants?
According to QEdge Digital Solutions, while Sitecore is known for providing personalized content experiences, it offers more than that. Sitecore's functional settings allow it to be used by enterprises for e-commerce, offering a great solution.
Sitecore Commerce is Sitecore's e-commerce solution, which comes with two auxiliary products: Sitecore Commerce Server, which runs the backend of the e-commerce website, and Sitecore Commerce Connect, which connects third-party e-commerce platforms to the main Sitecore CMS.
What are the Key features of Sitecore Commerce?
Excellent personalization
Sitecore can provide personalized and professional content relevant to each shopper in the e-commerce store. For example, Sitecore can recognize a customer's location and send offers and promotions from the nearest store.
Sitecore is highly integrated
Any Sitecore developer can easily integrate a company's e-commerce store with the rest of its website. Plus, Sitecore makes it easy to add features like ratings and reviews to make the customer buying journey more interesting and informative.
Flexible multi-device management
Sitecore can customize your store to optimize user experience, from smartphones to tablets to laptops to desktops.
Diverse digital analysis
Sitecore has built-in data analysis functions that can be used for many purposes: users can test images, determine relevant strategies, predict what type of content customers want to see next, track purchases, and browse activities to help them win new customers, and retain existing customers.
What are the advantages of Sitecore e-commerce?
Acquiring customers: Sitecore can help customers actively find you
Sitecore can help merchants acquire customers by using its integrated marketing and advertising technology solutions to target potential customers and drive them to your website.
Activation: Non-stop personalization and engagement with your users
Sitecore's built-in uninterrupted personalization function allows merchants to change the content in real-time according to website visitors. Sitecore can cover emerging channels and future channels through powerful APIs, easily connect to various data sources, and then collect a large amount of user data. The data is collated and reused to build a real 360-degree view of users.
Retention: Cultivate user loyalty with tailor-made solutions
Sitecore's e-commerce solutions are all-around, flexible, and scalable, meeting the current e-commerce needs. Sitecore Experience Commerce (XC) provides a personalized experience for customers, including branding with built-in marketing and promotional features, and a fully supported content management solution.
Final Thoughts
In today's highly competitive digital environment, the importance of the e-commerce experience is paramount. Using a CMS platform with outstanding capabilities such as Sitecore can help merchants realize a real-time understanding of users. It is a long-term approach to dig deep into user preferences, retain users with personalized data, and cultivate user loyalty to the brand.
As a company engaged in high-tech industries for many years, QEdge Digital Solutions has more than ten years of Sitecore technology development and operation. They also state that Sitecore is a very powerful CMS platform, but its implementation and operation can be quite complicated. To fully release its potential and revitalize a company's e-commerce business, a professional and experienced team is needed. Click here to learn more details about how to choose a Sitecore partner.
From Sitecore 5.0 to Sitecore 10.0 up to now, QEdge Digital Solutions has more than ten years of experience in the development and maintenance of full-version projects. They can attest that Sitecore is indeed a powerful CMS platform, but its implementation and operation require a professional and experienced team.
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