Capabilities
Shangri-La Hotel Group Official Website Personalization

QEdge has successfully implemented a Sitecore Personalize project for Shangri-La Hotel Group, one of Asia's most renowned luxury hotel groups. This groundbreaking initiative has elevated Shangri-La's digital marketing capabilities, empowering the group to deliver highly personalized and captivating customer experiences across its entire portfolio of websites. The project stands as a testament to QEdge's expertise in hotel solutions, powered by CDP and Personalize.

Through the successful completion of this project, QEdge has demonstrated its ability to deliver transformative digital solutions that drive business growth and enhance customer experiences. The partnership between QEdge and Shangri-La Hotel Group showcases the power of personalization in the hospitality industry and sets the stage for future innovation and success.

The Quest for Personalization

With a strong presence in Asia and key cities worldwide, Shangri-La Group hosts and connects people across over 76 destinations, fostering vibrant and connected communities. Driven by the desire to enhance personalization, the group sought to upgrade its digital platform to improve customer engagement, streamline customer journeys, and enable data-driven decision-making.

QEdge collaborated closely with Shangri-La's business team to conduct an in-depth analysis of the industry's requirements, business scenarios, and user preferences. By designing personalized website user journeys tailored to the consumption habits of different user segments, QEdge helped Shangri-La increase conversion rates, boost market competitiveness, and elevate its brand image through exceptional online experiences.

Unlocking the Power of Sitecore Personalize

Sitecore Personalize offers a comprehensive suite of tools designed to optimize content and deliver targeted messages to the right user at the right time. With robust experimentation capabilities, including A/B testing and multivariate testing, marketers can gain valuable insights into audience preferences. Dynamic personalization ensures that each interaction is intelligently customized, driving increased engagement and conversions. By leveraging data-driven insights, Sitecore Personalize enables businesses to create unified customer experiences across channels.